What Category Do You Fall Into When You Buy A Cell Phone?
Do wireless company’s design their packages as best as they can and then hope you’ll like it, or do they already know who you are and what you are going to buy? Are you predictable? You shouldn’t be shocked to find out that carriers market directly to the ever growing trends of the market.
They already know the personality of the shopper , and therefore their ‘packages’ are taylor made for us. Listed below are just some of the ‘types’ of people that they market to Personally, I have the Blackberry Wireless Phone.
- So, do you wait until your contract has expired and just get the most ‘cheapest’ upgrade, as recommended by your current carrier?
- Perhaps you’re the type that has to get the latest and the greatest on the market.
- Do you base your decision on cost or need?
- Possibly you have a large family and you’re looking for those two for the price of one deals.
- perhaps you buy a phone founded on the age and gender of the person you are buying for.
- Or is it based on your exact requirements and how you use the phone.
So, for better or for worse I have compartmentalized you below.
I speculate that you will be surprised to find out that the way we shop is not based on need, but a combination of want and self determined appropriateness.
I have placed each ‘shopper’ into a category . Which group do you fall into, or is it a combination of groups?
Mr. Easy Going: A new and exciting phone has just hit the stores, just like the Droid did a few months ago. And yes, you want to have it, but . . . you don’t have any great need. You are 1 year into your contract and if you get it now it will be very expensive . You’d rather hear the reviews, have them work the problems out, and when your contract is up, you’ll get it for a great price!
Sir, I Want It NOW: Needless to say you probably already own the most recent iPhone, Blackberry Wireless Phone or a Droid. You’re an avid cell user with a large per minute package, data, text, pictures – the works. You feel you deserve the latest and the greatest on the market and you buy it on the day it is released, or within the week that it comes out – time allotting. You are simply fulfilling your want to have the best. Price is of no concern here.
The Analyst: There’s no question that you want the newest phone on the market, but . . . that bill does come every month. You wiegh the features and connected benefits and in truth decide if you just want it, or really need it. Generally you decide on a lower priced model as the features are truly not something that you must have or would even use, and the cost on a lower model is just something that you can’t refuse. You genuinely like your decision and drive away ‘talking on the phone’ in the car you bought – slightly used.
Mr. 2Fer: You have a wife, kids, a dog or a cat and an unshakeable budget to stick to. If you can get 2 cell phones for the price of one – you’re in! And, the kids will get their cells on their birthday or a special function.
Mr. Appropriate: You have the best phone in the family and your wife either has the same phone , the one just below it, or the cell that you were previously using. You have full data access, your wife may or may not and definitely not the kiddies . The children have a far ‘lesser’ model, the same cell (or a hammy down from one to another) except in different colors. One child still wants a phone, but doesn’t need it.
Mr. Comparison Shopper: You know what phone you want. In fact, you know which phone everyone in your family should have, despite what they want. You’ll talk off a salesperson’s ear to the point that even they don’t want to make the sale any longer. You’ll go home and navigate on line to find the best possible price, with the best possible plan, with just the features that you need. By the time you buy your phone, two new phones have already been released.
So, which one best describes you? Who out there is ‘really’ the majority? Help us find out and take our fun and quick survey to determine the winner. The results will be proclaimed on our website, and if you actually participate in the survey, then they will be emailed to you.
Sincerely,
Warren Romanow
Mr. Sir I Want It Now
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